Cineflix partners with popular TV personality Liza Fromer on new slate of lifestyle programs. Banner project to debut in fall 2007 on newly branded SLICE™
November 3, 2006 : Cineflix CEO Glen Salzman announced today details of a partnership that will see the independent production company produce a new slate of lifestyle programs hosted by Liza Fromer, popular TV personality and former Breakfast Television co-host. The multi-year deal is a production partnership between Cineflix and the newly branded Alliance Atlantis network SLICE™.
Details of the banner project, a prime time series set to debut in Fall 2007, were announced yesterday at an Alliance Atlantis media event. Held in Toronto, the event officially unveiled SLICE™, a newly branded channel that targets viewers with an attitude found nowhere else in the lifestyle television landscape. Life Network, an analog specialty channel, will be re-born as SLICE™ in early March 2007.
“Cineflix’s signing of a multi-year deal with Liza Fromer, the former star of Breakfast Television is great news and a perfect fit for the company’s strategy of becoming a leading producer of lifestyle programming,” said Glen Salzman. “Liza is bold, confident, edgy and very funny. Her personality and on-air presence will make for great lifestyle programs for SLICE™.”
“I can’t think of a better way to celebrate the launch of SLICE™ than by welcoming Liza to Alliance Atlantis’ roster of talented hosts. Her personality embodies all the attributes SLICE™ viewers will relate to, and we have no doubt her primetime series will be a big hit,” adds Vanessa Case, Vice President, SLICE™.
Cineflix is a dynamic, independent television production and distribution company dedicated to entertaining audiences with innovative non-fiction programming. Its growing catalogue of over 300 hours of factual programming includes history, science, documentary and factual entertainment shows, viewed by audiences in more than 50 countries. Cineflix International, its sales and distribution unit headquartered in Dublin and with a sales office in London, oversees the worldwide distribution of the Cineflix catalogue and select third party programs.